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Dananjaya Traders

Brand identity for a vehicle parts importer

Services

Logo design, Brand identity, Retail signage

Category

Brand Identity

Client

Dananjaya Traders

Overview

Dananjaya Traders imports and sells vehicle parts and accessories in Sri Lanka.

My role

I designed the brand identity.

What I designed

  • Logo mark built from a D and a J in a mechanical form

  • Orange and deep teal palette

  • Shop signage, social and print applications

Approach

Parts lock together, so the mark does too. Orange makes the shop sign visible from the road.