Overview
Rugmam is a heritage tea brand. I made this as a self-initiated email campaign concept at Mintleaf Digital, to show how we design for direct to consumer brands. It was not commissioned by the brand.
What I designed
Campaign concept and story
Full length mobile responsive email
Product, offer and call to action sections
Approach
Each email reads in one scroll: a strong hero, a clear reason to care, products, and one obvious button.
